Kaplan Law Firm began a new campaign to target those experiencing sexual harassment in the workplace. Since this campaign was happening during the #MeToo movement, it was especially important that messaging rang true with Austin women.
Not only did we target these ads to professional women across Austin, we workshopped the message to first grab attention but in the end, we wanted to create a direct message let Austin women know that this behavior must stop and that the Kaplan Law Firm is there to support them.