Lexus
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Strategy
Sponsored Content & Donor Outreach Advertising
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Results
Raised millions of dollars for local nonprofits and increased Lexus' market share
Use storytelling to increase awareness and market share.
Over five years, we developed concept and creative for Lexus of Austin and Lexus of Lakeway to support local nonprofits such as Hospice Austin and The Center for Child Protection. We wrote, directed, and produced videos featuring Lexus as a supporter of local nonprofits and their community impact from a year of fundraising events. First and foremost, we wanted to show their impact, but the greatest value to Lexus was the pieces’ ability to showcase the dealerships’ unique service and beauty without distracting or shifting from the important causes.
Meet the cool people that made this happen.
Crew
Sarah Frankie Linder
Hallease Narvaez
Scott Anderson
Terra Goolsby
Jackie Berger
Alexa Bodine
Taylor Wommack
Producer
Cassie LaMere
Creative Director, Director
Keith Manlove
Editors
Kris Sanchez
Dana Summer
Taylor Wommack
Keith Manlove
Designer
Madison Grube
Script
George Bragdon
Drop us a line. Let's discuss your new project!
We’re a team of award-winning creatives who produce exciting work for collaborative clients in a fun and supportive environment.